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Identity

Spin has long been a favourite agency of mine, and not so long ago they had a complete website rebuild. I actually really loved the simplicity of the old one, and (god forbid) think that the new one doesnt really do the agency justice. Their work is just so utterly fantastic that the site would have to be an electronic representation of the second coming of christ to live up to my expectations.
So here is a huge dump of some of the stuff on there. I had to stop myself bringing back double this so please go and check them out for yourself >> SPIN

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It’s been a while, distracted by design of my own, but I was at the Wim Crouwel exhibition at the Design Museum today and it was just so good I had to snap a few cheeky photos. I would seriously recommend anyone with even a passing interest in design go and check it out. Well worth the price of admission (somewhat of a rarity) and these few photos dont even really scratch the surface of what is an incredible body of work.

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Today Im pimping out Reader, a font from Colophon that ive had my eye on for a while. Ive been looking to ditch Gotham for ages now, dissatisfied with their loopy ‘a’, Reader floats my boat. Now I just have to persuade a client to spring for it…

I think I first saw it a while ago on the re-brand of Believe In, who are using Reader as their brand typeface. It looks pretty snazzy plastered nice and big all over their collateral. There’s some to look at below.

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Visual Identity for Peru, by Futurebrand.
What a lovely effortless looking script logo. Flavours of old caligraphic branding and ‘Esquire’-esque typography, paired up with a swirly P that manages to immediately say Peru without me even knowing why. Great, great, great.

Also I think I hated the bastard Bree used as supporting typeface, but seeing it in use on the posters, I even sort of like that too.

Pinched from Brand New.

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The identity for yesterdays featured agency, Heydays, a real favourite of mine. Their work is all immaculate and beautifully considered, their own identity being no exception. Do yourself a favour and check out their website, which is also lovely and features a great full page design.

Images pinched off the Heydays site.

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Identity for scandanavian furniture designers Frøystad Klock.

Design by Heydays

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Identity for Closer Still. A media consultancy in London.

Design by Sawdust

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Identity for Hoxton Street Monster Supplies, a front for the Ministry of Stories. The MoS is a non-profit organisation that encourages creative writing among children and young people. Funded by the Arts Council and co-organised by Nick Hornby, its an admirable identity for an admirable excersise.
The whole thing sits together just wonderfully. I love all the little details in the signage and packaging.

design by we made this

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Identity for Tilt, an interior design company that create bespoke furniture.
Design by Because Studio

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Identity for GLUE, a think tank specialising in connecting brands with a youth demographic.
Design by Magpie Studio.

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