allinthe.name

Peru

Visual Identity for Peru, by Futurebrand.
What a lovely effortless looking script logo. Flavours of old caligraphic branding and ‘Esquire’-esque typography, paired up with a swirly P that manages to immediately say Peru without me even knowing why. Great, great, great.

Also I think I hated the bastard Bree used as supporting typeface, but seeing it in use on the posters, I even sort of like that too.

Pinched from Brand New.

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